success depends on the construction of a good web content
of a website comprises everything you put on the site. It does not only exist
of words and texts, but also of product information, event agenda, images,
illustrations and audio. It is of major importance to carefully think the
cweb ontent through.
are attracted by meaningful illustrations, short movies and brief texts. Search
engines on the other hand, only like valuable text. So, take your time to well
prepare your web content. Therefore, better outsource the writing of your web texts
to a professional SEO copywriter and afterwards check the correctness
tips for the construction of a good website
- Usually, visitors do not read online web texts. They scan the web pages
for information that is of interest to them. Moreover, it takes 25% longer to
read a text on screen than on paper. Therefore, write brief and powerful web pages.
- Make use of the journalistic reversed pyramid. Write what is most
important on top, because often, the visitor does not read to the end.
- Attract attention with powerful titles. Make use of subtitles to break
up the text into paragraphs, because this is easier to read. Use a clear style
and colour for the titles and subtitles. Process your keywords in them to score
in the search engines.
- Write strong leads. These are the first sentences of a web page.
Consider a lead as a strong introduction. Here, you tell about the advantages
of your company. Process 3 to 4 keywords in the first paragraph of the
- Keep the most important information above the fold. This is the visible
part of the screen. Less than 50% of the visitors do not like scrolling down.
Google neither, for that matter.
- Avoid a passive writing style.
- Mainly use the second person: you, your, yours … and in this way,
address the consumer or visitor.
- An informal style often appeals better than a formal one.
- Use brief sentences and paragraphs.
- Make use of bullet points so that the visitor can easily scan the text.
- Place hyperlinks. These are links to text parts giving more information
on a certain subject. In this way, the visitor himself can choose what is
important. Furthermore, with hyperlinks you score better in the search engines.
valuable web content, also a good writing style
- Use a vivid style of writing with specific nouns and verbs instead of
endless series of adjectives and adverbs.
- Use as much understandable language as possible instead of technical
- Be yourself and show your personality through your web texts. A funny
remark or some humour once and awhile are indeed a possibility.
- Always check your texts on spelling or grammatical errors. A website
full of mistakes gives the reader an untidy impression.
- Have your texts read by some other people. Often they see what you do
- Read your texts out loud. In this way, you sense more quickly what is
the web content regularly
Regular web content
updates are not only important for your image, but also for your results in the
search engines. If you have a good CMS system, you can manage web content
updates yourself. If you do not dispose of such a Content Management System,
addressing your web office will be necessary all the time. In the end, the costs
can be much higher than the purchase price of a CMS system.
Copywriting offers you SEO copywriting of the textual web content of your
website as well as a solid CMS system at a reasonable price.
us for more
information or request a price offer without any obligation.